We have a goal ➝
We are commited to sourcing 25% of our cotton as 'more sustainable cotton' by 2022.
'More sustainable cotton' is defined as cotton sourced as Better Cotton and Organic Cotton.
What is Better Cotton Initiative?
check BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
check BCI aims to transform cotton production worldwide by developing Better Cotton as a sustainable mainstream commodity.
Better Cotton isn't physically traceable to end products
You think: But what is the purpose then? Us: Let's tell you.
Better Cotton is sourced via a system of Mass Balance and is not physically traceable to end products. By using a system of Mass Balance, BCI is able to reach more farmers, meaning more sustainable practices are being implemented around the world.
See the video and learn more about the Mass Balance system ➝